You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Catalogues containing Latin America 1999: Marketing In Latin America In The 21st Century.
ANA has found 37 results for you, in 89 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Evaluation of advertising efficiency and effectiveness (Spanish)

This report is a methodological proposal for creating a data fusion model whose product is an index called Ad-Foint which integrates brand advertising investment media management and the real response of the target markets. It is an indicator...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Eduardo Albornoz Guillen, Andres Varas del Canto, Patricio Moyano Galdames
June 15, 1999
×

Citation

Guillen, del Canto and Galdames (1999a, June 15). Evaluation of advertising efficiency and effectiveness (Spanish). ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/evaluation-of-advertising-efficiency-and-effectiveness-spanish-